How to engage in SAP Cloud Computing as an Experienced ISV
You are a company specializing in making or selling software, designed for mass or niche markets. You made a successfull track with happy consumers and clients during last 15-20 years. Or you are working in such company as a developer or an executive. You were very happy with the trends and technology that you were in. However things are changing dramatically in last 2-3 years.
Trends are changing, consumers / customers are changing, demands are changing, and finally technology and offerings are changing, as an ISV you need to build your strategy, set up your framework, prepare your infrastructure (if you can afford), train your team and start to convert your existing products. Main challange here is lack of time, you can not try too many options, you have to hit the target at one shot.
First things first: Before transform your business, you need to transform way of thinking. Please take a look this game-changing articles:
Now, you made your mind and ready to engage the new world. Your strategy is set and your team is established. At this stage you need to make a decision:
Will you offer some new on-promise solutions to your existing customers or will you offer new solutions to the whole world?
First options is seems easy to start and get some results, however this might helps to get extra 2-3 years before you will be forgotten unfortunately. Follow the second option, be sure that SAP has very good offerings for you. Please read these two articles, this will clear many blur areas.